Problem:
A student organization on the brink of extinction, suffering from low recruitment
Solution:
Differentiate the brand through innovative merchandise and unique campaign rollouts.
Outcome:
Drove membership from 25 to 80+, accumulated 150K+ Instagram views, gained University-wide acclaim.
Graphic Design, Marketing Strategy, Creative Direction
Phi Tau
Creative Director
Problem:
A student organization on the brink of extinction, suffering from low recruitment.
Solution:
Differentiate the brand through innovative merchandise and unique campaign rollouts
Outcome:
Drove membership from 25 to 80+, accumulated 150K+ Instagram views, gained University-wide recognition.
Website Design, creative direction, brand design, content creation
Phi Tau
Creative Director
Problem:
A student organization on the brink of extinction, suffering from low recruitment
Solution:
Differentiate the brand through innovative merchandise and unique campaign rollouts.
Outcome:
Drove membership from 25 to 80+, accumulated 150K+ Instagram views, gained University-wide acclaim.
Graphic Design, Marketing Strategy, Creative Direction
Phi Tau
Creative Director
