Creative Director

Phi Tau

Phi Tau

Phi Tau

There are 24,000 students at Boston University. How do you turn 25 of them into the biggest creative collective on campus?

There are 24,000 students at Boston University. How do you turn 25 of them into the biggest creative collective on campus?

There are 24,000 students at Boston University. How do you turn 25 of them into the biggest creative collective on campus?

Toolkit

Graphic Design, Marketing Strategy, Creative Direction

Problem

Problem

A student organization on the brink of extinction, suffering from low recruitment.

Solution

Solution

Differentiate the brand through innovative merchandise and unique campaign rollouts.

Outcome

Outcome

Drove membership from 25 to 80+, accumulated 150K+ Instagram views, gained University-wide acclaim.

25 → 80+

25 → 80+

25 → 80+

Chapter members

150K+

150K+

150K+

Instagram views

Next project

Angela Lima →

Angela Lima →