Poster Design

White Ferrari

White Ferrari

White Ferrari

A poster for Frank Ocean’s “White Ferrari”, where the song itself leaves the tire tracks.

A poster for Frank Ocean’s “White Ferrari”, where the song itself leaves the tire tracks.

A poster for Frank Ocean’s “White Ferrari”, where the song itself leaves the tire tracks.

Toolkit

Ableton Live, Photoshop

Process

I opened the actual audio file of Frank Ocean’s “White Ferrari” in Ableton Live and used the song itself as raw material. I isolated its waveform in Photoshop, recoloured it white, then doubled and skewed it in perspective so the two channels became a pair of tire tracks trailing the car as it drives away.

The layout is loosely inspired by retro science-fiction film posters like Back to the Future. As a final detail, the billing block of film credits at the bottom is set so that the credits themselves form the shape of a car.