Art Director

Rail Explorers

Rail Explorers

Rail Explorers

Rail Explorers is the leading pedal-powered tourism company in North America. It needed a visual identity to reflect that.

Rail Explorers is the leading pedal-powered tourism company in North America. It needed a visual identity to reflect that.

Rail Explorers is the leading pedal-powered tourism company in North America. It needed a visual identity to reflect that.

Toolkit

Website Design, Creative Direction, Brand Design, Content Creation

Problem

Problem

Old brand assets hadn't been updated since launch in 2015, with an overreliance on print media in the ad portfolio.

Solution

Solution

A full brand redesign across web, print, and digital. Employ new digital ad initiatives across Google and Meta.

Outcome

Outcome

18% year-over-year revenue growth, 125K+ new followers (310K total across Instagram, Facebook and TikTok), and 45.4M+ views.

18%

18%

18%

Year-over-year revenue growth

45.4M+

45.4M+

45.4M+

Views

310K

310K

310K

Total followers

125K+

125K+

125K+

Followers gained

Before & After

Website — Home Page

Before

After

Website — Location Pages

Before

After

Website — FAQs

Before

After

Instagram Layout

Before

After

Email Marketing

Before

After

On-Site Signage

Before

After

Business Pamphlet

Before

After

Railbike Product Photo

Before

After

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